Smallscreen News

Laser Professor or Big Bang Theory? CBS keeps you guessing

By Stone Martindale Sep 11, 2007, 19:20 GMT

Secret Squirrel time, CBS has gone viral in a push to promote a new series. The 60-second video we have posted here: CLICK-ME shows an eye-patched college professor named Francis Burkholder, talking up a "Genius Sheldon."SyFy Portal reports that the snippet "promotes the upcoming CBS show 'Big Bang Theory,' which features Jim Parsons as the character named Sheldon, and also stars Johnny Galecki and Kaley Cuoco. A SyFy Portal reader going by the name of Demiurge with an incredibly good eye caught the similaries."You can watch the video here as the Burkholder character talks about his "genius" named Sheldon who makes lasers. It features a battle scene from the original "Battlestar Galactica."The clip finishes with a promotion to Wired Magazine's upcoming NextFest, which begins Thursday.The video tags provide several terms like "sheldon," "laser" and "los angeles" and "cbs."

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