By Stone Martindale Sep 11, 2007, 15:45 GMT
Univision captured the #1 network ranking among all Adults 18-34, not just the Hispanics, and outperformed ABC, CBS, NBC, FOX and CW for the entire first week of Nielsen's single national panel (NPM).
Mexican flag REUTERS/Max Morse
In the first entire week (8/27/07-9/2/07) since all networks were reported from one single ratings sample, Univision ranked as the #1 network with an +11% advantage over its nearest competitor, FOX, and beating ABC by +43%, CBS by +42%, NBC by +57%, and fully +125% ahead of CW for all Adults 18-34, not just Hispanics. Univision was also the #1 ranked network all night every night Monday through Friday last week among the same coveted young adult demographic according to Business Wire.
In addition, Univision aired 9 out of the top 20 programs of the entire week, regardless of language, among all Adults 18-34.
"Taking the #1 spot for the first week of Nielsen's single sample NTI ratings, clearly demonstrates Univision's ability to compete head-to-head with any and all networks," said Alina Falcon, Executive Vice President and Operating Manager of the Univision Network.
"Now with a single ratings source, advertisers can see, more easily than ever, just how important Univision can be as part of their overall media plans."
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