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TLC to air 'Miss America Pageant'

By Stone Martindale Aug 13, 2007, 22:41 GMT

TLC has signed a three-year deal to carry "The Miss America Pageant" for the first time, adding a bevy of reality series that will profile the contestants during the weeks leading up to the Jan. 26 event according to Variety. Lauren Nelson (L) of Oklahoma reacts to being named Miss America 2007 Miss America Organization of 'its plans not to exercise its option to televise' the pageant next year and beyond. REUTERS/Steve Marcus

Lauren Nelson (L) of Oklahoma reacts to being named Miss America 2007 Miss America Organization of 'its plans not to exercise its option to televise' the pageant next year and beyond. REUTERS/Steve MarcusDescribed as a multi-million-dollar partnership, according to Sam Haskell III, chairman of the Miss America Organization, he said that TLC will give the event "the proper promotion and attention it deserves."Variety reports that the previous network for the pageant, CMT (Country Music TV), dropped it after only two years despite holding the TV rights until 2011.TLC has a healthy lineup of reality shows like "What Not To Wear," "Little People Big World" and "Miami Ink."Variety reports that TLC's first pageant cablecast takes place live from Planet Hollywood in Las Vegas.

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TLC to air 'Miss America Pageant'

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