By Patrick Luce Feb 27, 2007, 19:01 GMT
Degree Men recently announced an extensive relationship with Fox Broadcasting Company’s award-winning television series, “24,” that includes television advertising, original online content, as well as deep retail cross-promotions. Throughout the year-long campaign, Degree Men will power exclusive ‘24’-themed content that provides viewers with an insider’s perspective of the celebrated show.
“The Rookie” - In conjunction with the launch of season six of “24,” America was introduced to “The Rookie,” a series of short online films that follow the adventures of the newest member of CTU. The rookie is Jason Blaine, a character who stars in two different storylines, “Coffee Run” and “Get This To …” that will premiere in their entirety exclusively at www.CTUrookie.com. Additionally, each short film will be turned into a series of episodic national television commercials that end with a “24-esque” cliffhanger.
The short films, along with the series of national commercials, were created and produced by MindShare Entertainment and Science + Fiction.
To replicate the “24” look and feel and make “The Rookie” as authentic to the show as possible, the producers collaborated with many key people who work on “24.” It was shot on the CTU set and directed by Rodney Charters, who has directed “24” episodes and is its director of photography. In addition, the stunt coordinator, key camera operator and the explosive and weapons experts from “24” all worked on the production of these short films.
The post-production process included the editor and graphic artists for “24.” Key producers for the show, as well as 20th Century FOX Television (the studio behind “24”) collaborated with the production team of “The Rookie” to ensure the experience is as authentically “24” as possible.
Two different “Rookie” storylines will be featured on-line in high-definition at www.CTUrookie.com during the course of the ‘24’ season. Each short film will be released in succession – make sure you don’t miss any of the action.
The first chapter of “Get This To …” will be available sometime in early March. In connection with each chapter release, Degree Men will also release behind-the-scenes footage and commentary from the short film production.
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