‘quarterlife’ has barely a pulse on NBC network

Transitioning the Internet series "quarterlife" to NBC was a failure, says the show’s co-creator Marshall Herskovitz.</P> <P>A day after the drama about a blogger and her circle of friend debuted on NBC to poor ratings, the writer and producer told an audience at the Harvard Business School Wednesday that the move to broadcast the series on television was a wrong decision.</P> <P>"It never should have been a network show. It’s too specific," Herskovitz told the group at HBS’ Entertainment & Media conference, adding, "It will probably end up on cable."</P> <P>Variety reports that on Tuesday, the NBC premiere of "quarterlife" marked the worst performance in the 10 p.m. hour in 17 years, averaging a 1.3 rating/4 share among adults 18 to 49 and 3.1 million viewers overall despite a strong lead-in from "The Biggest Loser."</P> <P>No official cancellation has been announced yet.</P> <P>Variety reports that the ABC pilot "1/4 Life" was revived last summer by Herskovitz and producer partner Ed Zwick as "quarterlife," refashioned as a traditional one-hour drama pieced into eight-minute segments and distributed online including MySpace. NBC picked it up as a mid-season series in November, two weeks into the writers strike.</P> <P>Herskovitz would still be happy to move it to one of the NBC cable nets. He said Wednesday he has yet to have a conversation with NBC about the fate of the show.</P> <P> </P> <P> </P>Note the date on this article may be incorrect due to importing it from our old system.

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