Royal Watch News

Prince Charles to host fashion reception

Feb 23, 2012, 13:01 GMT

Prince Charles

Prince Charles will host a reception to launch a new British menswear showcase.

The heir to the throne will welcome a selection of international and UK media, retailers and style influencers and London based menswear designers to St James's Palace on June 10 to celebrate the event which will run until June 17.

Harold Tillman CBE, Chair of the British Fashion Council, said 'It is a great honour to have the support of HRH the Prince of Wales to launch London Collections: Men and champion British menswear and culture.'

London Collections: Men will promote British menswear designs to a global audience embracing heritage brands, iconic designers and emerging talent as well as championing British craft, skills, textiles and Prince Charles' campaign for wool.

Last year Charles and his wife Camilla, Duchess of Cornwall were joined by celebrities including Colin Firth and his wife Livia to open an exhibition to celebrate the benefits of using wool.

The couple attended the Wool Modern event at La Galleria, Pall Mall, London to mark Wool Week, the main aim of which is to raise awareness of wool as a sustainable fabric.