Apr 6, 2010, 12:40 GMT
Jordan's Princess Haya has called for a "new culture of aid" to be created to make progress on global issues.
The princess - who is married to Ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum - addressed the opening session of the seventh annual Dubai International Humanitarian Aid and Development conference (DIHAD) in her role as a UN Messenger of Peace, where she admitted she was concerned about how aid money is raised and spent.
She said: "Too often there is a humanitarian industry or a humanitarian bureaucracy that consumes too much of what is donated. If we are to make progress on issues like hunger or the epidemic of obesity and cope with the massive humanitarian emergencies, the culture of aid must change."
Haya's speech mainly focused on the "dual problems" of hunger and obesity and urged for intervention to be "targeted better".
She added: "The biggest global health challenges that we will face tomorrow are the ones we are creating today. Globalisation, population growth, and climate change, all man-made, will have significant impacts on health.
"Despite a sharp rise in obesity rates, under-nutrition is still probably the greatest immediate threat to global health because it plays such a large role in deaths among young children. But, the tsunami-like surge of overeating occurring worldwide is now creating a massive public health challenge in the form of non-communicable diseases like diabetes, stroke and heart disease.
"The traditional solution to hunger is simply to produce more food more wheat, maize or rice. It is not that simple. We need the right foods for the right people at the right times in their lives . To deal with hunger effectively, we need to target our interventions better.
"Ultimately, we need to modify behaviours and encourage healthy lifestyles in order to reduce the soaring burden."
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