Jun 9, 2008, 11:00 GMT
Britain's Princess Diana's former butler is set to sell jewellery based on the items the late princess used to wear.
Paul Burrell - who worked for Diana for ten years until her death in 1997 - will appear on US shopping channel ShopNBC to promote his range of "regal" and "princess-cut" diamond pieces and has been boasting how he designed them from Diana's taste.
He reportedly told a friend: "Diana wore big formal pieces for royal events. But privately her taste was much more understated. She liked smaller diamonds and simple designs.
"My range will stay true to that and to her - understated but beautiful and eye-catching. I am told it will be very popular in America because of the interest in Diana."
Burrell's Effy Signature Range, includes a £1,275 chain and cross and an 18-carat gold ring, which is on sale for £1,020.
Burrell - who recently admitted to lying under oath during his testimony at Diana's inquest - has amassed a huge fortune after cashing in on his association with the princess.
He has written three books, appeared on several reality TV shows and launched his own furniture range.
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