People News
Paris Hilton ad crashes Web site
By Cindy Locke May 24, 2005, 9:24 GMT
The 30-second Carl’s Jr. commercial featuring Paris Hilton washing a Bentley while eating a cheeseburger has generated media attention since its first appearance last Thursday.
CKE Restaurants Inc. launched a special Web site, which features the full 60-second version of the commercial. After the launch of the commercial, the site crashed for four hours due to the massive interest in seeing the full version.
“It was a mixed blessing,” Carl's Jr.'s executive vice president of marketing, Brad Haley, said in a statement. “It turned out that Paris was too hot for our servers.”
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