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P. Diddy Looking to Spruce up Your Wheels

By James Wray Mar 27, 2005, 18:31 GMT

Sean Combs aka P. Diddy is venturing beyond his usual musical territory into custom wheel rims for SUV's, sports trucks and luxury cars.

The new venture is with Kansas City company Weld Wheel Industries who will sell the "Sean John Wheels." The range of shiny new rims will retail between $700 and $3000 each.

Speaking at the announcement of his new venture Combs said: "Wheels have become a fashion statement — a badge of taste and style."

The CEO of Weld said the wheels were aimed at the urban market: "we've designed spokes, holes, the features, it looks like it is aggressively moving when it's not even moving."



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