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Kanye West will not Just Do It for Nike

By April Neale Nov 28, 2013, 23:02 GMT

Kanye West will not Just Do It for Nike

Kanye West - no Niketown Pixplanete / PR Photos

Kanye West called out Nike CEO Mark Parker during his Wednesday Yeezus tour stop in Nashville over a shoe

The rapper complained about his pet sho project with Parker and the company, the Associated Press reports.

"Do you know who the head of Nike is?" West asked the audience. "No, well let me tell you who he is: His name is Mark Parker, and he just lost culture. Everyone at Nike, everyone at Nike, Mark Parker just let go of culture."

The shoe in question is the planned Air Yeezus shoes from 2009, but the relationship between West and the company has since deteriorated..

West complained publily that the beef was over toyalties and that the company would deny him royalties because he was ot an athlete.

Kanye recently announced that he's now teaming up with Adidas, who will pay royalties on shoes.

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