People News

Ke$ha has a Baby, G that is

By April MacIntyre Oct 30, 2012, 20:48 GMT

Ke$ha - 2012 MTV Video Music Awards - Arrivals - Staples Center - Los Angeles, CA, USA © David Gabber / PR Photos

Ke$ha - who’s set to release her new album, “Warrior,” later this year - announced another project of hers – she’s once again taking on the role of watch designer with Baby-G!

Baby-G brand ambassador Ke$ha unveiled her latest watch collaboration with the brand at the SLS Hotel in Los Angeles last night. The watch represents the star’s personal style evolution, a classic design with a twist that speaks to Ke$ha’s sassy and tough nature. She followed up the launch with an intimate show for fans sponsored by Baby-G at the El Rey Theater in LA.

From the release:

Global pop icon and Baby-G Brand Ambassador Ke$ha is taking the stage for an encore performance of her collaboration with the Baby-G brand of women’s timepieces. Returning to create another watch after the successful launch of the 2011 releases, the fun and fearless star is launching her second watch design, along with gearing up for the launch of her second studio album, Warrior, which is scheduled for release on December 4th 2012. Taking on her sophomore design effort with the same warrior spirit, Ke$ha debuts a tough and trendy watch to match her style sensibility, while truly standing the test of time!

Launching in December 2012, the limited-edition Baby-G x Ke$ha watch reflects the eye-catching essence of the “Die Young”singer/songwriter. Ke$ha drew inspiration for her BGA160KS-7B watch from the evolvement of her personal style while keeping with trends of the season.

"Just like music, fashion is a form of expression. And as you might have been able to tell, I’m all about expressing myself,” said Ke$ha. “Having a good time with your style is so important, and that’s why I’m thrilled with the design of my new go-to accessory with Baby-G!”

The limited-edition BGA160KS-7B Baby-G x Ke$ha model is a classic timepiece perfect for any outfit or occasion. It features a white, matted shimmer band and a gold Roman numeral index. The watch takes wrist wear to a new dimension by mixing this tough resin band with 3-D metallic gold accents, special hand crystal details and a LED light that shines in different colors.

The Ke$ha-branded accessory is not only fashionably on-trend, but it also offers multi-tasking functions such as a UV-ED“neon illuminator” light, shock resistance, 100M water resistance, world time from 27 cities and 29 time zones, four daily alarms, countdown timer, 12/24 hour formats and a mute function. This watch warrior is perfect for keeping the pop star on time and in style while on tour!

Ke$ha is also as multi-tasking as her namesake watch. In addition to music and design, she is the first-ever Global Ambassador for Humane Society International where she helps to end cruelty to animals worldwide. To support Ke$ha’s “pet” cause, Baby-G is paying it forward with a donation to a HSI initiative close to the star’s heart – its street dog welfare program.

“Ke$ha’s standout character and mass appeal is the ideal pairing for our upbeat Baby-G brand,” said Shigenori Itoh, Chairman and CEO of Casio America. “Merging our fashionable and functional watches with a fun, fearless and charitable star makes this collaboration a perfect fit for our consumer.”

The watches are available at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, with an MSRP of $130 for the BGA160KS-7B. Please visit www.baby-g.comfor more information.