People News

Lana Del Rey new face of Jaguar

Aug 22, 2012, 4:01 GMT

Lana Del Rey new face of Jaguar

Lana Del Rey has become the new face of Jaguar.

The singer has signed a six-figure money deal with the luxury sports car brand to launch their new F-Type which is a two-seater vehicle.

The collaboration with the 'Video Games' artist will be officially unveiled in Paris, France next month.

Adrian Hallmark, Jaguar's global brand director, said about the news: 'Jaguar's allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements.'

Lana also stars in new advertising campaigns for Swedish fashion brand H&M.

In the commercials for autumn she models items including a pink angora sweater, floral print leggings, a range of pastel knits, leather trousers, and cinched-waist tops.

Popular store H&M will also release a Johan Renck-directed video of her covering Bobby Vinton's 1963 track 'Blue Velvet' as part of her fresh campaign.

It will be released in full on H&M's website on September 19, and a condensed version of the short will later air as a television commercial.