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Katy Perry is new face of Popchips

Jul 25, 2012, 15:02 GMT

Katy Perry

Katy Perry is the new face of Popchips.

The 'Wide Awake' singer has become an official representative of the potato snack and is also investing in the company.

Katy is describing herself as the brand's creative partner and she is very excited to be working with the company because she is totally 'hooked' on the crunchy treat.

In a statement, she said: 'I remember it was late at night, and I was craving a midnight snack without the guilt. The bag stood out in the minibar, and I was pleasantly surprised when I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite!'

Popchips is delighted to be teaming with the 27-year-old pop star and they are working with her on a print and TV advertising campaign that will first appear this autumn.

The company said: 'We are thrilled to announce that Katy Perry, global pop superstar and long-time fan of Popchips, has joined as an investor, ambassador and new face of the brand. What started out as a snack craving for Katy has turned into an exciting partnership that will combine Katy's unique style and personality with our mission to put the fun back in snacking.'

Katy isn't the first celebrity to team up with Popchips.

Other stars to invest in the company include Ashton Kutcher, David Ortiz and P. Diddy.

Popchips are a healthy alternative to regular potato chips - known as crisps in the UK - and because of the high pressure cooking technique they contain less than half the fat of snacks that have been fried.