People News

Topless Kardashian sisters hawk new denim line

By April MacIntyre Jan 31, 2012, 13:56 GMT

The money train keeps coming - Khloe Kardashian, Kim Kardashian and Kris Jenner - Denim line from Sears © PRK / PR Photos

If you wondered that maybe the Kardashian sisters were slacking off from their relentless liscensing and deal making, think again.

Denim from Sears department stores is getting the Calabasas retailing family turned reality TV stars  treatment.

"Our Kardashian Kollection for Sears denim line is officially here!!" Kim Kardashian announced on Twitter.

The hook is that Kim, Khloe and Kourtney wore the jeans topless in their new advert.

"Keeping it simple," wrote Kim, explaining, "I'm wearing The Kim, which is a sexy, low cut, straight leg jean. Then Kourtney is wearing The Kourtney, a gorgeous skinny leg jean, and Khloe is wearing The Khloe, a tall curvy, high rise, boot cut!!"

The photographer was Nick Saglimbeni. The line is made for women, as Kim tells People the design secrets: "We have to get everything tailored, so in this collection, we wanted to make sure that you didn't have to tailor anything. It was the exact way we like it -- from the fabrics being very comfortable and stretchy to fitting all of our body types."

The Kardashian Kollection will launch in about four weeks.