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Matthew Broderick Honda Super Bowl Ad - Live with Easter Eggs
By April MacIntyre Jan 30, 2012, 15:35 GMT
12/07/2011 - Matthew Broderick and Sarah Jessica Parker - commercial is now live © Miro Vrlik / PR Photos
The Matthew Broderick commercial is now live as Honda launched "Matthew's Day Off", an extended version of their upcoming Super Bowl ad.
Directed by Todd Philips (The Hangover), it's a 2:20 mini-movie which stars Matthew Broderick reprising his famous role.
Broderick takes a day off work in his all-new 2012 CR-V to do all of the things he wants to do.
The video ties into Honda's ongoing "Leap List" campaign for their all-new 2012 CR-V, which encourages fans to do the things they've always wanted to do before they make the next big leap in life.
As Broderick's character says - Life moves pretty fast. If you don't stop and look around once in a while, you'd miss it.
Honda is promoting a #dayoff Twitter hashtag to encourage conversation around the video.
Bonus “Easter eggs” from the original film are hidden throughout the spot.
The name on the Bluetooth screen is Grace (Rooney’s secretary) (0:54)
There is a guy in a trench coat playing clarinet (1:00)
The flower delivery guy is a reference to a famous scene in the movie (0:57)
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