NASCAR's Richard Petty and Trace Adkins latest video

By April MacIntyre Oct 5, 2011, 20:13 GMT

03/10/2011 - Trace Adkins - "The Lincoln Lawyer" Los Angeles Premiere - Arrivals - ArcLight Theatre - Hollywood, CA, USA © Andrew Evans / PR Photos

NASCAR legend Richard Petty lets country music superstar Trace Adkins get “Behind the Wheel” in a New “Painful Moments” video.

Fans of Trace Adkins and Richard Petty will have the chance to see the BC Powder spokesman and the Goody’s Powder spokesman give each other another headache with the release of a new “Painful Moments” video.

The video, “Behind the Wheel,” features Petty challenging Adkins to get behind the wheel for Richard Petty Motorsports (RPM). Adkins, a longtime NASCAR fan, is excited about the chance to join the RPM team and drive Petty’s number 43 car. Little does Adkins know, Petty has something else in mind for Adkins to drive. Let’s just say, no pit crew needed.

"Behind the Wheel" is one of several "Painful Moments" videos released on the BC Powder and Goody’s Powder Facebook pages as part of the BC and Goody’s ‘Pick A Powder’ campaign. The campaign, which launched in the summer of 2010, started as a friendly "rivalry" to determine who – between Adkins and Petty - experiences the toughest pain. The rivalry plays off the fierce and generational loyalty users have to either BC or Goody’s. With the new video, Adkins and Petty are continuing their rivalry by interacting in each other’s worlds to show the effectiveness of using BC and Goody’s to get rid of headaches fast.

"‘Behind the Wheel’ is a new video that plays off Trace and Richard’s love of racing and shows just how much fun they have when they get together," said Traci Plate, brand manager for BC and Goody’s Powders. "We are honored to have them as spokesmen for BC and Goody’s and to represent our fast pain relief products. Although they do not see eye to eye on everything, Trace and Richard do agree that using BC Powder or Goody’s Powder is best for getting rid of headaches and tough pain fast. We hope our loyal users as well as fans of country music and racing will enjoy this new video on Facebook."

To view last year’s videos, visit www.pickapowdercom.