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Spike Lee's NYC roots immortalized by Absolut Brooklyn

By April MacIntyre Jun 14, 2010, 5:48 GMT

US actor and director Spike Lee has his own inspired vodka from Absolut EPA/KAMIL KRZACZYNSKI

Spike Lee, famed filmmaker, joined Absolut Vodka to celebrate the launch of Absolut® Brooklyn, the latest limited-edition, city-inspired flavor to be added to the brand’s flavor portfolio. 

Lee officially launched Absolut Brooklyn with an exclusive red carpet event in Brooklyn’s Dumbo area on Thursday, June 10.

The bottle art was designed in collaboration with Lee, and features a colorful depiction of the stoop where the Brooklyn-bred auteur grew up - #165. 

Courtesy of Absolut

Celebrity guests joined Brooklynites for the bash, which featured tunes by DJ Spinna and a special performance by Brooklyn-based spoken word poet/actor, Lemon Andersen.

Additional celebrity guests included Michelle Williams, Adrienne Bailon, Solange Knowles, Selita Ebanks, Estelle, Fabulous, Amber Rose, model Chanel Iman, among others.

Capturing the vibrancy, diversity and rich heritage of New York City’s most celebrated borough, the latest Absolut features a blend of red apple and ginger replete in a specially-designed bottle reminiscent of “Brooklyn Stoop Life.”

In addition, the Lars Olsson Smith seal, never before altered on the iconic ABSOLUT bottle, has been “Spiked” – Lars wears a baseball cap and glasses evocative of Spike Lee. For recipes vist FACEBOOK for more information.

Courtesy of Absolut

As part of Absolut's corporate philanthropy, the brand is donating $50,000 of the profits from the sale of Absolut Brooklyn to Habitat for Humanity – New York City, which will go towards its newest affordable homes project in Bedford-Stuyvesant.