Amy Winehouse's album wrapping
Jun 25, 2009, 9:04 GMT
Amy Winehouse is launching a range of greetings cards.
The troubled singer has signed a deal to use images and lyrics from her award-winning 'Back To Black' LP - the bleak record penned in the aftermath of her first split from now-estranged husband Blake Fielder-Civil - on a series of stationery.
A source told Britain's The Sun newspaper: "The bosses at EMI are keen to keep the cash cow churning out the money.
"The first item in the Winehouse range will be wrapping paper with the chorus of 'Rehab' emblazoned all over it.
"The Amy-branded cards are classy too. 'You Know I'm No Good' is best for heartfelt apologies and 'Back To Black', with an appropriate wreath, will be the respectful response to a bereavement."
While the venture has been attacked for being in poor taste, Amy's publishers insist they have had a great response from the public for the idea.
Jonathan Channon, EMI Music Publishing Europe vice president said: "We are looking to create innovative revenue streams from our songs with mainstream retailers and the Amy wrapping paper and gift cards received a very positive response. These are songs which already have a great resonance with the public."
Amy is currently living in St Lucia, where she is working on her much-delayed third album.