Amy Winehouse's 'Lioness' label

Jan 19, 2009, 4:00 GMT

Amy Winehouse. The 25-year-old \'Back to Black\' singer has named the company Lioness and has already signed her first client - her 12-year-old god-daughter Dionne Bromley. © Landmark / PR Photos

Amy Winehouse has reportedly spent £1 million to launch her own record label.

The 25-year-old 'Back to Black' singer has named the company Lioness and has already signed her first client - her 12-year-old god-daughter Dionne Bromley.

Amy is so confident Dionne is music's next big talent she has allegedly lined up duets with 'Just Dance' singer Lady GaGa, soul singer Lemar and 'The X Factor' finalist Eoghan Quigg.

Dionne's debut album - which is due for release in March - is also rumoured to contain several duets between the young singer and her god-mother.

A source said: "The album is co-produced and co-written by Amy. It has a kind of funky Motown soul sound. Amy thinks Dionne is so talented that she didn't wait for record companies to come knocking in a few years."

Amy is so excited she even flew Dionne to St Lucia in the Caribbean - where the troubled star has been holidaying since December - to discuss the upcoming album.

The source told Britain's News of the World newspaper: "This is a very exciting business venture for Amy, It marks a new phase in her career. Amy is covering all the costs herself. She wants to sign up more acts and bands who she supports to help nuture a new generation of talent."

Amy - who has been battling drug addiction for the past year - has also vowed to be a good role model for the young singer.

She reportedly told a friend: "I'm cleaning up my act for Dionne, She needs someone responsible around her to promote her career."