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Jessica Simpson a bumpkin beer baroness
By Stone Martindale Aug 20, 2008, 22:09 GMT
05/31/2008 - Jessica Simpson - Palms Place Hotel and Spa Grand Opening - Arrivals - Palms Place Hotel and Spa - Las Vegas, NV, USA © PRN / PR Photos
Jessica Simpson has something new to hawk. Beer.
A natural fit as Simpson has shed her pop self and is all country-fied. Her beer ads celebrate the low carb beer with big boobs, blonde hair and big ol' Texan hats.
Dallas' Stampede Brewing Co. picked Simpson to rep their suds.
While the full financial terms of the deal were not disclosed, Simpson will receive a 15 percent stake in the brewery in addition to appearing in ads for Stampede Light Plus.
The beer is classified as a "light beer aimed at imbibers with an active lifestyle."
Beer guts and babes usually do not go hand in hand.
"As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people," Simpson says in a statement.
The Texan also shared she imbibes.
"Yes, I work out and take care of myself, but I also like a cold beer once in a while."
"She's the face of the brand now," says Lawrence Schwartz, Stampede's president and chief executive. "Jessica is America's sweetheart and an internationally known entertainer who takes care of herself. You can see it in her smile, her skin, her confidence and her obvious physical fitness."
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Older Talkback
page: 1
According to the look on her face in the ad, it would seem like drinking the beer makes you even more stupid - guess she was the right pick.
page: 1
SheriAug 21st, 2008 - 00:19:53
Vomit time!!
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