Tales from the Naked City: The Naked Cowboy sues the Naked M&M

Forever a fixture on the mean streets of Gotham, the Naked Cowboy — a guitar-strumming street-performer whose uniform is limited to cowboy boots, a hat, and a pair of tighty-whiteys —has brought forth a "naked" lawsuit. The Naked Cowboy performs on Bourbon Street in the French Quarter of New Orleans, Louisiana, USA, 01 February 2008. Fat Tueday, or Mardi Gras is 5 February. EPA/DAVID RAE MORRIS

The Naked Cowboy performs on Bourbon Street in the French Quarter of New Orleans, Louisiana, USA, 01 February 2008. Fat Tueday, or Mardi Gras is 5 February. EPA/DAVID RAE MORRISThe New York Post reports that The Naked Cowboy, whose real name is Robert Burck, is suing Mars Inc. for $6 million for rendering an animated M&M in Burck’s signature outfit and plastering the image on a video billboard. While the animated M&M is reportedly dressed in a white cowboy hat, boots and briefs for several seconds of a nearly five-minute video that also features the candy in New York street scenes and as classic New York related images including King Kong and the Statue of Liberty.“My initial response was like, ‘Wow that’s cool,’ ” said Burck, 37. “The artist seeks to create the world in his own image. Obviously I was overjoyed . . . . It took years for people not to say that’s a stupid idea. . . . All I’ve got is my underwear. It’s the most brilliant thing that’s ever been created from a marketing perspective. You can’t stop it.” Mars did not offer any comments to the Post.Legal eagles out there, does the Naked Cowboy have a legit case?

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Naked Cowboy Comic Creator and WriterFeb 14th, 2008 - 00:43:39

HI all,

I am the official writer for NAKED COWBOY: KING OF TIMES SQUARE. This is his own comic book. When I desided to do a comic about him, I made sure that I was able to do it, I called him up and we agreed upon a deal. M&Ms did nothing of the sort. So, he does have a case. For all who is wandering you can get his first comic here, www.indyplanet.com, We have the Rock Band HELIX in the next issue coming soon. Go to www.myspace.com/dravencomics to get the update on myspace. Thanks and take care.

Jarrod-
Naked Cowboy: comic book writer-

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