David Beckham's poverty plea

Jan 23, 2008, 11:30 GMT

UNICEF ambassador David Beckham, England and Los Angeles Galaxy soccer star making friends with five year old Senyo during his visit 20 January to a therapeutic nutrition centre in Makeni in northern Siegga Leone. The centre receives support from UNICEF and Beckham made the visit in his capacity as goodwill ambassador of the child supporting organisation. EPA/DAVID TURNLEY

David Beckham has pleaded with the world not to turn a "blind eye" to dying children in developing countries.

The soccer star - who has three sons, Brooklyn, eight, Romeo, five, and two-year-old Cruz with Spice Girl wife Victoria - was visibly moved as he visited the poverty-hit Sierra Leone, where a quarter of all children die before they turn five.

David, who was in the West African state for his role as a goodwill ambassador for United Nations children's organisation UNICEF, said: "We can't turn a blind eye to the tens of thousands of young children who die every day in the developing world, mostly from causes that are preventable.

"In Sierra Leone one in four children dies before their fifth birthday. It's shocking and tragic, especially when the solutions are simple - things like vaccinations against measles or using a mosquito net to reduce the chance of getting malaria."

As well as visiting a therapeutic feeding centre for malnourished children, David also thrilled locals when he joined in with a soccer match.

UNICEF worker Lara Schlotterbeck, who was also on the trip, revealed: "The people playing couldn't believe David Beckham had joined in their game. He was completely natural with them.

"They mobbed him and David took off his T-shirt and gave it to one of the players as a memento."

Before he ended his three-day trip, David said: "Saving these children's lives is a top priority for UNICEF. As an ambassador I hope I can help to draw attention to this issue across the world."

(C) BANG Media International