Aug 26, 2007, 7:00 GMT
Shaggy has declared his womanising days are over.
08/22/2007 - Shaggy - MOBO Awards 2007 - Nominations Launch - Arrivals - Movida - London, England © Landmark / PR Photos
The 'Mr. Lover Lover' singer is madly in love with his girlfriend of seven years and would never dream of cheating on her.
He told BANG Showbiz: "I've been with my girl for a long time now and I love her. I would never chase after another woman. No, no, no. Me? Never.
"I'd never cheat. That's not the way I roll."
The 'Boombastic' star, who is renowned for making music videos featuring him charming beautiful women, insists he is "not a 'playa'" and would tell his girlfriend if he grew tired of her.
Shaggy said: "I don't need an excuse to end a relationship, I'd just leave. There's no need to play around at all for me. When I want to go I just go."
The reggae star is set to present the MOBO awards with British singer Jamelia next month.
The star-studded awards bash, which celebrates music of black origin, will take place on September 19 at London's O2 Arena.
Shaggy said: "I think the awards will be hot. It's wonderful to celebrate the growth of black music and I'm proud to be involved."
(C) BANG Media International
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