People News
Beyoncé Knowles' Express credit
Aug 7, 2007, 13:00 GMT
Beyonce Knowles - Beyonce Knowles File Photos - New York City, NY - New York City, NY © Wild1 / PR Photos
Beyoncé Knowles is American Express' latest celebrity spokesperson.
The singer-and-actress, who filmed a commercial for the credit card company in New York this week, will be promoting American Express gold and platinum cards.
Beyoncé follows in the footsteps of Hollywood stars Kate Winslet, Robert DeNiro and Ellen DeGeneres and golf superstar Tiger Woods who were all previously American Express spokespeople.
A source told America's OK! magazine: "Beyoncé is a role model for so many young people.
"She has tremendous cross-over appeal the same way Tiger does. She's an inspiration for lots of people. She's a great fit for American Express."
Last week, Beyoncé gave away her latest fragrance for free at her New York show.
The 'Crazy In Love' singer launched Diamonds - a new perfume with Emporio Armani - at her Madison Square Garden concert on Saturday (04.08.07).
Twenty "brand ambassadors" were at the show to give out free samples of Diamonds to the audience.
(C) BANG Media International
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