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Smell it like Beckham
By Stone Martindale Aug 6, 2007, 23:30 GMT
Los Angeles Galaxy soccer player David Beckham poses on the field before the start of the New York Yankees and Toronto Blue Jays MLB baseball game in Toronto Canada on 06 August 2007. The soccer players were guests of the Blue Jays. EPA/WARREN TODA
Capitalism at its finest moment; what else could David Beckham offer Los Angeles, nay, the world? His signature scent is now for sale.
The smell of David Beckham and his wife Victoria are unleashed in his-and-hers fragrances called Intimately Beckham.
“Why is this different from any other celebrity fragrance? The fact that (I) have spent a lot of time checking all the details,” Victoria Beckham told Women’s Wear Daily. “We are not just saying, ‘We are celebrities, put our name on it.’ I love to be involved with the whole process.”
The scents, which sell for $25 to $55 and were introduced last week in Beverly Hills, will be available at department stores next month and at drugstores in January.
Industry sources muse the sales from the eau de Becks may bring $100 million in worldwide sales this year and twice that next year, according to Women’s Wear Daily.
Posh is also cooking up a line of jeans, and David is on salary and endorsement deals with the Los Angeles Galaxy for near quarter of a billion dollars.
COMMENT
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Older Talkback
page: 1
i think its great that the Beckhams are releasing their fragrance in america also.I bought an intimately beckham perfume ,and think its absolutely lovely..
page: 1
steveAug 7th, 2007 - 00:50:37
What is there to comment on ?........ much too lame to bother with .................. overpayed , at any price
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