Kurt Cobain apology

People News

May 25, 2007, 11:30 GMT

Kurt Cobain shouldn't have been used in a shoe advert, footwear manufacturer Dr. Martens has admitted. Kurt Cobain is seen performing in Los Angeles in a 1992 file photo. Rock 'n' roll legend Elvis Presley ceded his crown to Nirvana lead singer Kurt Cobain on Forbes.com's list as the top-earning dead celebrity. REUTERS/Lee Celano

Kurt Cobain is seen performing in Los Angeles in a 1992 file photo. Rock 'n' roll legend Elvis Presley ceded his crown to Nirvana lead singer Kurt Cobain on Forbes.com's list as the top-earning dead celebrity. REUTERS/Lee CelanoThe company has apologised to Kurt's widow Courtney Love - who was outraged by the image of Kurt wearing black Dr. Martens boots, draped in an angelic robe and sitting on a cloud - and admitted they made a "mistake".Dr. Martens CEO David Suddens said: "We do think that it is offensive. We made a mistake. My message to Courtney Love is - this is something we shouldn't have been doing."Dr. Martens is very sorry for any offence that has been caused by the publication of images showing dead rock icons wearing Dr. Martens boots."Kurt was one of several dead rock legends used to promote Dr. Martens' AirWair line. Sid Vicious from The Sex Pistols and The Ramones star Joey Ramone also feature in the adverts, which have only been shown in the UK.Suddens said he didn't even know Kurt had been featured in the ad.He admitted: "Dr. Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent."We never should have done that. It's not a campaign we want to be associated with."As a consequence, Dr. Martens has terminated its relationship with ad agency Saatchi + Saatchi London."Courtney branded the advert "despicable" and insisted the late Nirvana frontman would never have agreed to it.Her representative said: "Courtney had no idea this was taking place and would never have approved it. She thinks it's outrageous that a company is allowed to commercially gain from such a despicable use of her husband's picture." (C) BANG Media International

Kurt Cobain - View Kurt Cobain Pictures - Kurt Cobain News

Your Talkback on this Story

Note posts made on our older Talkback system will still show below. However, new posts can only be made via the new system (above). We will export the old comments to the new shortly. You can still comment as a guest on the new system but it also allows you to login using various social network and other accounts.

Other features coming soon.

Talkback

page: 1

LosaMay 25th, 2007 - 15:53:50

Yeah but she thought it was ok to publish his diaries.......

Report this comment

sk8rgurlMay 25th, 2007 - 17:07:05

They apologized to that woman???? The same one who is going to get rid of all of his possessions and leave her (and HIS) daughter with the lyrics to Smells Like Teen Spirit & a damned sweater? She needs to apologize to everyone...I don't think anyone needs to apologize to her.
Again, 6 little words for you Courtney....freakin Kurt Cobain, shame on YOU!

Report this comment

SP4: After all...May 25th, 2007 - 19:09:12

...they couldn't have possibly known beforehand! As if ad agencies don't vett this to the client?

Kurt and suicide? Absolutely! He was from Hoquim Washington and married Courtney Love, two perfectly good reasons to kill yourself.

Report this comment

page: 1

People

Kurt Cobain apology

People News

Kurt Cobain - View Kurt Cobain Pictures - Kurt Cobain News

Your Talkback on this Story

Talkback

Latest Headlines in People

From Sites We Like

Latest PopEater News

Latest Cinema Blend News

Latest Tech Herald News

In Monsters and Critics

Corporate

The Fine Print