Britney Spears overexposed

May 11, 2007, 7:00 GMT

Britney Spears and Kevin, the way they were..People magazine said on March 29, 2007 on its Web site. Terms were not disclosed. REUTERS/Steve Marcus

Britney Spears is the most overexposed celebrity in the world.

According to studies by Encino - a California-based E-Poll Market Research company which provides appeal rankings for more than 3,000 celebrities - 72 per cent of the US public believe the 'Toxic' singer has been overexposed in 2007, while only 54 per cent thought the same way five years ago.

The survey also asked people to say if they felt Britney was talented. Only 25 per cent answered yes to the question.

Other stars to make the overexposed top five were Paris Hilton, Britney's estranged husband Kevin Federline, Scientologist Tom Cruise and Paris' friend Nicole Richie.

Publicist Stan Rosenfield, whose clients include George Clooney and Robert De Niro, insists celebrities only have themselves to blame if they attract too much attention.

He said: "It's like the juggler's lament. The balls go where you throw them.

"If you show up at places that are covered by the media, then they're going to cover you. And if you don't show up, they won't."

Richard Spencer, the editor-in-chief of US magazine In Touch Weekly, agrees it is the celebrities who are to blame for their overexposure.

Spencer said: "No one wants to read about the cup of tea and the great banana bread a star made yesterday.

"What gets exposure? Kissing a guy at four in the morning."

To see the full list of overexposed celebrities log onto www.forbes.com.

Top Ten Most Overexposed Celebrities:

1. Britney Spears - 72 per cent

2. Paris Hilton - 68 per cent

3. Kevin Federline - 54 per cent

4. Tom Cruise - 53 per cent

5. Nicole Richie - 52 per cent

6. Lindsay Lohan - 48 per cent

7. Michael Jackson - 47 per cent

8. Donald Trump - 47 per cent

9. Dallas Cowboys football player Terrell 'T.O.' Owens - 45 per cent

10. The late Anna Nicole Smith's former lover and lawyer Howard K Stern - 45 per cent

(C) BANG Media International