Kate Moss' mannequin launch

May 1, 2007, 11:10 GMT

04/30/2007 - Kate Moss - Kate Moss At TopShop - Launching Her New Clothing Collection - April 30, 2007 - TopShop - Oxford Street - London, England © Solarpix / Photorazzi

Kate Moss posed as a real-life mannequin to launch her new clothing range last night (30.04.07).

The supermodel wore a stunning red dress as she briefly appeared in the window of Topshop's flagship London store in Oxford Street while excited fans queued outside to snap up her designs.

The launch of her new collection almost brought the busy street to a standstill with queues starting early in the morning.

To cope with the huge demand, store bosses only let 150 people in at time and were limited to just 20 minutes browsing and allowed to buy just five items each.

Kate, who was paid a reported £3 million to create the designs, invited many of her celebrity friends to the launch including Sadie Frost, Noel Gallagher's ex-wife Meg Matthews and supermodel Lily Cole.

The 33-year-old catwalk beauty sipped champagne with Topshop boss Sir Philip Green, who lavished praise on his star designer.

He said: "It's exciting. It wouldn't be here if we didn't believe in it. Her style is different."

However, some fashion critics have criticised the range, saying Kate has simply copied her own wardrobe from the last few years.

(C) BANG Media International