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Justin Timberlake's expanding empire

Mar 1, 2007, 13:30 GMT

Justin Timberlake - Justin Timberlake Performs Live in Concert at the Earls Court in London - Earls Court in London - London, England  © Photorazzi

Justin Timberlake - Justin Timberlake Performs Live in Concert at the Earls Court in London - Earls Court in London - London, England © Photorazzi

Justin Timberlake is set to expand his restaurant empire with a second New York eatery.

The 'SexyBack' singer will go back to his roots with his latest venture called Southern Hospitality, which opens on Second Avenue at 79th Street next month.

His new project, with business partner Eytan Sugarman, will feature a Southern-style barbecue, a stage for live performances and a jukebox.

Timberlake and Sugarman already own Destino, an Italian restaurant on First Avenue, which opened in February 2006.

Sugarman - who co-owned the now closed New York nightclub Suede with hip-hop producer Timbaland - said: "It's going to be a real-deal restaurant called Destino, a tablecloth place."

In 2003, Timberlake opened the now defunct upmarket dim-sum bar called Chi in Hollywood with entrepreneurs Art and Allan Davis.

(C) BANG Media International



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n tooheyMar 3rd, 2007 - 00:17:59

I've heard through the food biz grapevine, they have headhunted a hot new executive chef away from the restaurant Sullivan's in Baton Rouge for this new venture. Sullivan's Steak House is part of the same restaurant group that owns the Del Frisco's Double Eagle Steakhouse of New York, Vegas, etc. Anyway, this new chef in town, Michael Decker, is the real deal and will definitely help put the South in Southern Hospitality.

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