Jan 16, 2007, 13:40 GMT
Sacha Baron Cohen has killed off his controversial character Borat.
The British-born comic star insists the offensive fictional Kazakhstani reporter is now too famous to fool anyone again, but has revealed he is already working on new ideas.
Cohen - who was named Best Actor in a Film Musical or Comedy at last night's (15.01.07) Golden Globe Awards - said in an interview with a US radio station: "I think it will probably be impossible to do Borat again. There are a number of things that are in development. The next thing will probably be a scripted comedy. I think the days of me going undercover are probably over."
Cohen, who is engaged to 'Wedding Crashers' actress Isla Fisher, has reportedly signed a £22 million deal with Universal Pictures to star as Bruno - a flamboyant gay Austrian fashion reporter who, similarly to Borat, would go undercover to infiltrate the fashion world.
Hollywood insiders are concerned Cohen's decision could jeopardise the deal. A source said: "They were banking on him coming up with another Borat. There's no guarantee people will flock to see something that is scripted."
Cohen, 35, admits he found it tough playing Borat in the movie, 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan'.
He explained: "It was tiring having to stay in character, usually for about eight hours at a time, so as not to raise suspicion.
"There is a lot of physical preparation. I never washed the suit - when I come in the room there's this terrible smell. And Borat doesn't wear any deodorant."
(C) BANG Media International
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