Diddy forever

Oct 26, 2006, 14:00 GMT

10/13/2006 - Sean \'Diddy\' Combs - Press Conference for Diddy\'s fist ablbum in 5 years, Press Play, due out October 17, 2006 - Park Hyatt - Chicago, IL, United States © Adam Bielawski / Photorazzi

Diddy says his new album will stand the test of time.

The multi-millionaire hip-hop mogul insists his new songs will improve with age.

He revealed: "I just went in to try and make some great music that will stand the test of time. The album will just keep getting stronger and more intense as time goes by, which is rare in hip hop."

Diddy - whose new album 'Press Play' has gone straight to the top of the US album charts in its first week - revealed he loves singing in the shower.

He told Associated Press: "I would say I'm a great shower singer. And I mean what I'm singing! It's true to my range, and it's just me being me."

Diddy insisted he is a cut above other rappers.

He said: "I didn't just talk about bling bling and how much money I had, and Ferrari cakes for soirees. It was more about going in deeper, talking about relationships and love and all of the stages of love.

"I was able to go different places emotionally and daring to be different."

(C) BANG Media International