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Elle MacPherson versus Heidi Klum: Battle for “The Body” title

By M&C News Aug 11, 2006, 20:41 GMT

Aussie human Barbie Doll Elle MacPherson has peeled off her gloves and come out swinging at fellow supermodel, German Heidi Klum. All over the moniker "The Body" used recently by Klum in a television commercial and ad campaign. MacPherson has been referred to as “The Body” for over two decades.New York Daily News reports that the MacPherson camp is “flabbergasted” and wants some answers.In the Victoria's Secret's ads for The Body bra, Klum claims, "They call me The Body - and now I have a bra named after me."The Daily News has reprinted a statement issued by Melissa Edwards, spokesperson for MacPherson's underwear company Elle MacPherson Intimates. "We saw that and were like, 'Oh my god!' We were initially flabbergasted. We have numerous press clippings in the office referring to her as 'The Body'. Everything from Harper's Bazaar to Vogue to the recent Sports Illustrated calls her that. In terms of public record, that name belongs to Elle."The Daily News speculates MacPherson “is particularly riled because she uses her moniker on a range of products, including skin-care line Elle Macpherson The Body, her lingerie brand and a fitness video.”

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