Jessica Simpson launches jeans range with Fashion Bug

By M&C News Aug 22, 2005, 13:22 GMT

Jessica Simpson has brought her star style to Fashion Bug. The 1,100- store chain that features on-trend fashion at affordable prices for plus, missy and junior size women, is proud to debut the new Jessica Simpson(TM) Jeans collection featuring the hottest denim looks for fall and back-to-school. Junior-, misses- and plus-sized women can now purchase the premium denim looks at select Fashion Bug stores as well as online at.

"Jessica Simpson's fabulous sense of style and amazing talent have made her one of Hollywood's hottest celebrities," says Liz Williams, president of Fashion Bug. "We are so pleased to bring her fashions to our customers in the sizes they seek and at prices they can afford."

Fashion Bug customers will find the new Jessica Simpson(TM) jeans in a variety of styles and fits that will meet each one of their denim needs. The jeans, ranging in price from $49.99 to $59.99, are offered in four flattering silhouettes. The "fashion" style is a low-rise fit that is fitted through the hips and thighs with a slightly flared leg. The "super low-rise flare" is a sandblasted, 5-pocket style that sits very low on the hips and has a flattering flared leg. The "cowboy" style is meant to fit like a pair a girl would borrow from her boyfriend. Narrow through the hips with a lower rise and looser leg, these heavily sandblasted jeans are slouchy and comfortable. The dark stonewashed "boot-cut" jeans are a Western-inspired style with whiskering, Western-style back pockets and double-stitching. Special embellishments include floral embroidery, beading, whiskering, painted details, deconstruction and novelty buttons.

The entire Jessica Simpson(TM) Jeans collection is now available at select Fashion Bug stores nationwide as well as online at http://www.fashionbug.com/.