Marvel kingpin Stan Lee is teaming up with surfing legend Kelly Slater and soccer icon Pelé to help improve children’s literacy.
The pair will play a central role in the Daredevil creator’s new SLKU ICONS book series as part of his Stan Lee’s Kids Universe.
The Universe aims to get children reading through picture books, interactive and digital books, graphic novels, augmented and virtual reality projects, mobile games, and mobile apps.
Lee said: “Just when you thought children’s books couldn’t get any more exciting, I’ve teamed up with the world’s greatest soccer star and a surfing legend to make this book series even more special.
“I couldn’t be happier about partnering with Pelé and Kelly, and our shared goal of helping improve children’s literacy and get more books into the hands of every kid around the world.”
Brazilian Pelé, widely regarded as being the best soccer player ever, said: “I’m known as man with a lot of goals, and partnering with Stan Lee’s Kids Universe allows me to achieve my number one goal – helping to promote childhood literacy.”
Slater, who was crowned World Surf League Champion a record 11 times, said working with Lee would be a privilege.
He said: “I’m looking forward to seeing whether I can add something of value to a man’s work who has influenced the lives of generations of people the world over.”
Stan Lee’s Kids Universe is a partnership between Stan Lee’s POW! Entertainment and Paris Kasidokostas Latsis and Terry Dougas of 1821 Media.
Plans to expand it into film and television are already underway.