Business News

May 26, 2009, 20:52 GMT

Microsoft plans massive campaign for new search site (Roundup)

San Francisco - Microsoft is planning to spend up to 100 million dollars on a multimedia advertising campaign for its new search product, Bing, which it hopes can nibble into Google's dominant position, trade magazine Ad Age reported Tuesday. Microsoft has been developing the search engine under the name Kumo and plans to issue details about it later this week at a technology conference. In comparison, rival Google spent 25 million dollars on advertising for the entire last year, Ad Age said. The new campaign will not attack Google by name but will instead highlight what Microsoft believes are some key advantages of its new system over the dominant search engine, including a navigation window to move between different types of searches, and a section devoted to related queries. 'They'll focus on planting the idea that today's search engines don't work as well as consumers previously thought by asking them whether search (aka Google) really solves their problems,' the magazine wrote.

And Also

The Decade: Film's 10 Best Music Moments In The Aughts

The Decade: Film's 10 Best Music Moments In The Aughts - Cinema Blend
GASP: Goldstriker creates world's most expensive iPhone - The Tech Herald
Mysteries of "Zhu Zhu Hamsters," "Al Alberts," and "White House Party Crashers" Solved - PopEater
Chris Rock interview, Sons of Anarchy and Woody Allen shout out for 'Madagascar' star

Your Talkback on this Story

Similar articles

Intel to pay 1.25 billion dollars to settle AMD dispute (Roundup)
Five more US bank failures bring total for 2009 to 120
Starbucks earnings perk up
MasterCard: third quarter profit increase as expenses decline
Viacom reports profit increase in third quarter

Latest Headlines in Business

Older Talkback

Business: Index

: News; Features; Currency Conversion

Latest Pics

Michaele Salahi

From Sites we Like

Purse-snatcher tries to rob "Geek Love" author Katherine Dunn, learns the hard way that authors can also be trained street boxers [Cool]
Recently divorced woman sees Jesus on her iron, displaying to the world why she was recently divorced [Strange]
When running a pot farm out of your home, you should resist the urge to call the cops if someone breaks in to steal your money and weed [PSA]

More Not News from Fark

In Monsters and Critics

: Arts; Books; DVD; Gaming; Lifestyle; Movies; Music; News; People; Science & Nature; Sport; TV; Archives
Other Languages and Sites: Deutschland (Monsters and Critics); The Tech Herald; Free Games

Entertainment: Arts; Books; DVD; Gaming; Movies; Music; People; Soundtracks; TV
Media: Celebrity Photos; Movie Pictures; Movie Trailers; Movie Posters; Theatre Stills; Celebrity Video; Music Video
Released this week: Movies - USA; Movies - UK; DVD - USA
Distractions: Online Games; Daily Crossword; Sudoku Classic; Daily Jigsaw

World News: US; UK; Americas; Europe; Middle East; Asia Pacific; South Asia; Africa; Business; Education; Health
Science and Tech: Science and Nature; Technology
Lifestyle: Autos; Fashion; Life; Travel

Corporate

: About; Advertise; Contact; The Team; Vacancies; Privacy; RSS; Site Map; Terms; Webmasters

The Fine Print

© 2003 - 2009 by Monsters and Critics.com, WotR Ltd. All Rights Reserved. All photos are copyright their respective owners and are used under license or with permission. * Note M&C cannot be held responsible for the content on other Web Sites.

Servers supplied by Servint