New Delhi - The Telecommunications Regulatory Authority of
India (TRAI) has recommended punitive measures and the setting up of
a national 'Do Not Call' master telephone list to curb unwarranted
calls by telemarketers, news reports said Tuesday.
In its proposal to the Department of Telecommunications (DoT),
TRAI has proposed seting up the National Do Not Call (NDNC) Registry,
which will be a countrywide database of telephone numbers of
subscribers who have opted not to receive unsolicited commercial
calls (UCC).
Once the rules are finalized, TRAI has mandated telecom service
providers to set up a mechanism - call centres or online procedures -
to receive requests from the subscribers who do not want to receive
such calls a statement issued by TRAI said.
It has also approached DoT to authorise the National Informatics
Centre (NIC) to undertake the task of designing, installing,
operation and maintenance of the NDNC Registry, the expenditure of
which will be borne by TRAI itself.
To make the deterrence stronger, the regulator has suggested that
violators be made to pay anywhere between Rs 500 and Rs 1000 (12-24
dollars) for every call they make, with more than three such calls
resulting in disconnection of phones used by telemarketers.
The Indian telecom watchdog, however, is awaiting clearance from
the communications and IT ministry and the Reserve Bank of India for
implementing the plan.
TRAI, established 1997, is an independent regulator established by
the government to regulate the telecommunications business in India.
TRAI's measures come after the Supreme Court, acting on a public
interest litigation filed with it in 2006, had banned spam calls and
asked the government to form a roadmap to control and curb
unsolicited calls by telemarketers.
The court had termed unsolicited calls as an invasion of privacy
and had directed the government to safeguard consumer interests.
Indian mobile phone users get calls, often out of the blue and at
odd hours, that promote and sell products and services without prior
permission.
Telecommunication analysts have attributed this trend to an
explosion in mobile phone users and increasing competition between
telecom service providers.
They have also cautioned that TRAI's measures are likely to put a
large number of domestic business process outsourcing companies,
hired by companies to sell credit cards or home loans over the
telephone, out of business.
Many countries, such as the US and Australia, already have similar
legislation to bar telemarketers from calling mobile subscribers.
© 2007 dpa - Deutsche Presse-Agentur 
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