HeCTA have shared a music video for their cerebral song, “The Concept”. It’s the first from the Nashville project’s debut album The Diet and was animated by David Shrigley collaborator & BAFTA nominee, Chris Shepherd.
The track is inspired by a 78RPM record that group member Kurt Wagner bought in his youth featuring New York comic legend Buddy Hackett; HeCTA, which features members of the venerable genre defiers Lambchop, reinvents Buddy’s classic stand-up routine as an amazing tribute to him.
Director Chris Shepherd, known for his collaboration with David Shrigley on Who I Am And What I Want, the many award winning Channel 4 film The Broken Jaw & BAFTA nominated The World of Interiors, delved back into the annals of animation history for the video. He explained in the press release: “When I was a kid, my mum wouldn’t let me go out much as it was so crazy where I grew up. I used to watch a lot of old TV. I had one tape of black-and-white Popeye cartoons that I’d watch over and over. I’ve always been really inspired by thirties animation, as there’s no rules and it’s completely surreal. Real-life objects would come to life and start doing crazy stuff.”
The music video’s black-and-white presentation is at odds with our super vivid technological age. The archaic animation tells the tale of a man who takes pills to help with his figure, but in true cartoon fashion, it goes terribly wrong and the pills turn against him. The video is allegorical in all of it’s nostalgia, the “magic” pills the heavier set man take don’t really help (see the mom from Requiem for a Dream) but he thinks they do in his surreal walk about town with this throbbing Techno tune in the backdrop.
What makes this video fun is it’s imperfection, the fluctuating lines in the art that are reminiscent of a time when digital editing was only a dream. “I loved them. I wanted to make something that felt like it was found in a car boot sale.” Shepard adds in the release, “a scratched and messed-up delight. I added scratches, tape jumps, and old-school telecine weave. I started my career working on 35mm, and it took me right back there.”
You can catch HeCTA live at these dates:
Aug 15 Bochum, DE – Ritournelle at Ruhrtriennale (w/ Caribou & The Notwist)
Sep 11 Raleigh, NC – Hopscotch Music Festival
Sep 18 Nashville, TN – Grimey’s
Pre-order The Diet from City Slang: HERE
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