Music News

Franz Ferdinand Weave Their Web

By James Wray Feb 15, 2005, 10:09 GMT

The band's Web site gives them mutiple ways to interact with fans

Ferdinand, who took best group and rock act at the Brits, have asked their marketing company to create a new monthly newsletter which will go out to fans giving details of tours, releases and special events.Nothing new in that, however, they are also set to ask users for mobile phone details so they can implement a SMS marketing campaign. With fans given further access to the band while they record in the studio and the band themselves making an effort to update information on the site even more frequentlyThe man in charge of the new plan said: "I think an interactive digital strategy is as essential for an artist as having an internet site that reflects their distinctive music, image and popularity."You can find out more on their Web site.

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