By M&C News Mar 10, 2008, 17:00 GMT
The New Era brand, in conjunction with Imperial Records, Terror Squad and Cornerstone Promotion, has announced an exclusive cap collaboration for Fat Joe's 8th full-length album, ‘The Elephant In The Room.’
This anticipated collaboration features a co-branded fitted cap decked out with graphics that were created between New Era and Fat Joe to honor the release of ‘The Elephant In The Room.’
A limited run of promo-only caps will be issued in mid-March to pay tribute to the March 11th album release. The custom cap will be available exclusively through in-store and online promos from New Era, Imperial Records, Terror Squad and Cornerstone Promotion.
In addition, New Era, Terror Squad and Blocksavy.com will be presenting a listening session for the release of ‘The Elephant In The Room’ on March 11th from 7:00pm - 10:00pm at the NYC New Era store, located at 4th Street and Broadway, with music provided by DJ Mel Debarge.
A limited number of "The Elephant In The Room" exclusive New Era Custom Cap will be given away at the event.
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