Jan 30, 2008, 12:35 GMT
Oasis and Blur are set to make a special cheese together.
The British bands - who were fierce pop rivals in the 90s - are huge fans of the savoury snack and Blur bassist Alex James wants them to team up to create their own brand.
James, who is now a dairy farmer and cheese maker, has invited his band's lead singer Damon Albarn and Oasis stars Noel and Liam Gallagher to his Cotswolds cheese factory so they can start working on a special cheese for next month's BRIT Awards.
A source said: "Damon and Alex have always been enthusiastic about cheese - it was the glue that held Blur together for so long.
"But it wasn't until recently that Alex discovered Liam and Noel shared their obsession. So he had the masterplan of creating something constructive through the medium of cheese, which would mark their maturity."
James believes the prestigious music event, to be held at London's Earl's Court, would be the perfect place to showcase the cheese and is hoping it will be offered as a dessert alternative during the dinner.
James is thoroughly enjoying his life as a farmer, even though it is a far cry from his days as a glamorous pop star.
He said: "From hard drugs to soft cheese! That's me. From boozy, vegetarian vampire of the Groucho Club in London to rural sober family man.
"It's amazing, the friends you can make, just through cheese. People get very emotional about it."
(C) BANG Media International
Your Talkback on this Story