By M&C News Oct 12, 2007, 14:50 GMT
Island Def Jam Music Group, a unit of Universal Music Group, and mSpot, a pioneer in mobile music and radio, will introduce IDJ RADIO, a mobile music subscription service, at a gala press party starring Ne-Yo and The-Dream, to take place the first night of CTIA WIRELESS I.T. & Entertainment 2007, on October 23rd at San Francisco’s premier nightclub, Ruby Skye. IDJ RADIO is a streaming radio service that includes a variety of Urban music as well as on-demand videos from some of today’s hottest artists. The musical focus is contemporary hip-hop/R&B, old school/classics, Reggaeton/Latin hip-hop and special programming by featured Island Def Jam artists – as well as music from other labels. The party, co-sponsored by Island Def Jam Music Group, mSpot and Nokia, will showcase IDJ Radio, along with Nokia’s mobile sharing service MOSH and the new Nokia N810 Internet Tablet.
The party will be headlined by performances from RIAA platinum Grammy-nominated Def Jam recording artist and songwriter Ne-Yo, and veteran songwriter-producer turned solo artist The-Dream. DJ Green Lantern will work the turntables for the night. Nokia’s innovative MOSH social sharing site technology will provide party guests with exclusive barcode mobile invites that will be scanned from their mobile phone.
The IDJ RADIO party will climax the first day of activities at the CTIA Wireless I.T. & Entertainment conference at San Francisco’s Moscone Center. The three-day event is recognized as the industry’s most comprehensive showcase for ground-breaking wireless data innovations and creative solutions for enterprise and entertainment.
IDJ RADIO is the result of a two year development between Island Def Jam Music Group and mSpot, whose mobile radio services already stream nearly 100 channels of music, news, sports, finance, entertainment, weather and talk radio to mobile phones across North America.
IDJ RADIO will be available to consumers for a monthly fee, directly from their mobile carrier. The service will initially be available on one carrier to be named in the weeks ahead, with multiple carriers to be announced in the future.
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