By M&C News Jul 2, 2007, 23:11 GMT
Lenny Kravitz has agreed to act as the headliner at the Brazil leg of the 7-continent, 24-hour Live Earth concerts on July 7, 2007. Brazil is the only country hosting a Live Earth concert that is entirely free and open to the public, and producers expect the concert being staged on the famed Copacabana Beach will draw over a million people. Kravitz will close the show there.
Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection and other international non-governmental organizations to move individuals, corporations and governments to take action to solve global warming.
“With Lenny Kravitz as the closing act, the Rio show will not just reach the masses gathered on Copacabana Beach, but millions of people across Brazil, South America and the worldwide networks” Live Earth Founder and Producer Kevin Wall said.
Live Earth Rio de Janeiro will feature the following acts live on stage:LENNY KRAVITZPHARRELL WILLIAMSMACY GRAYXUXAO RAPPAMARCELO D2JORGE BEN JORJOTA QUESTVANESSA DA MATTAMV BILL
The 24-hour Live Earth concert series will begin in Sydney, Australia and continue across all 7 continents with events in Tokyo, Japan; Shanghai, China; Johannesburg, South Africa; Hamburg, Germany; London, United Kingdom; and Rio de Janeiro, Brazil, before concluding at New Jersey’s Giants Stadium in the United States.
Live Earth will bring together more than 150 of the world’s top music acts to inspire an audience of over two billion people to trigger a mass movement to combat global warming. Live Earth seeks to inspire its global audience to make meaningful and lasting changes in their lives and spur action by corporations and governments to turn the tide on global warming.
Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection and other international non-governmental organizations to move individuals, corporations and governments to take action to solve global warming. Former Vice President of the United States Al Gore is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.
Live Earth Rio de Janeiro is supported locally by Banco Itaú and Rio de Janeiro City Hall, among others. The concert will be broadcast on TV Globo, Brazil’s largest television network and Live Earth’s official network for Brazil. Live Earth Rio de Janeiro is also supported by Brazilian Forum of NGOs and Social Movements for the Environment and Development (FBOMS), WWF Brazil, United Nations Development Programme (UNDP) Brazil, Friends of the Earth Brazilian Amazonia and REBRAF: The Brazilian Agroforestry Network, Live Earth’s official local NGO partners.
"The commitment to sustainability is part of the Itaú Vision and it is translated by strategies and actions linked to socio-environmental responsibility. Our support is aligned with Itaú's philosophy of stimulating the discussion about the future of our Planet and the new generation," Banco Itaú Vice-President Antonio Matias.
"Rio de Janeiro reaffirms its position as an icon city in the America by supporting and being one of the host cities of Live Earth, important peace manifesto that aims to increase the conscience about global warming," Ruben Medina, City of Rio de Janeiro Tourism Secretary.
Exclusive online media partner MSN is helping Live Earth reach people in every corner of the globe. Live Earth Rio de Janeiro will be streamed live on 7.7.07 at http://liveearth.br.msn.com. MSN’s 39 localized web portals worldwide attract 465 million monthly users.
Your Talkback on this Story