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Diddy new “king” of burger commercials
By M&C News Oct 10, 2006, 17:53 GMT
Rapper and Hip-Hop mogul Sean “Diddy” Combs will soon be adding “burger king” to his list of achievements thanks to an agreement to appear in an upcoming advertising campaign for Burger King.
"I'm having it my way on this album, and it's been a great journey for me, so I'm grateful for partners like Burger King Corporation that are helping me bring a fresh sound to my fans,'' Diddy said. "They share my passion for being tastemakers and giving the people what they want.''
Combs, who has lent his name and image to other commercial enterprises in the past, reached an undeclared financial agreement with the No. 2 burger fast food chain to appear in the campaign adding to his list of enterprises that include entertainment, fashion and music world. Burger King has also announced plans to be an official sponsor for Combs’ upcoming tour.
“Sean 'Diddy' Combs is a pop culture icon, and we're thrilled to be able to collaborate, using the breadth of his talents as an artist, entrepreneur and change agent to impact and inspire our guests,'' said Russ Klein, president of global marketing, strategy and innovation at Burger King.
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