Cingular Wireless’ innovative made-for-mobile concert series, Cingular Sounds Live, is back with a concert line-up that is sure to energize and entertain. Grammy winning Disturbing Tha Peace (DTP) artist Chris “Ludacris” Bridges joined by R&B sensations Bobby Valentino and Shareefa are set to have the crowd dancing at this evening’s invitation only event being held at the Hammerstein Ballroom in New York City.
As with all Cingular Sounds Live events, the concert is designed to generate content specifically for the mobile environment–and exclusively for Cingular customers. Cingular Sounds is an innovative kick off for the promotion of Ludacris newest album, ‘Release Therapy’ on Disturbing Tha Peace Records.
“Cingular Sounds Live has been a great success since we first launched the program earlier this year. And in the case of our concert line-up this evening, which features Ludacris, Shareefa and Bobby Valentino, we definitely see it as the best working with the best,” said David Garver, executive director of segment marketing and sponsorships, Cingular Wireless. “We are thrilled to create these first-class mobile music events and deliver the exclusive concert footage to our customers on their wireless phones.”
Adds Ludacris, “Advanced technology has found a new way to break through to the audience, and DTP is proud to be doing this live concert for the Cingular audience. It seems like almost everyone has a personal cell phone today, from parents to teenagers, and this is such a great way to connect with our audience directly. In many ways, it’s almost like having your own private concert.”
As part of the Cingular Sounds Live program, Cingular creates, produces and hosts these regular music events throughout the country in which the taped footage from each event is made available as part of the company’s Cingular Videoä content offering. Cingular Video is an on-demand streaming video service, which is available to Cingular customers who reside in a 3G market and who have a compatible handset. To date, Cingular Sounds Live has featured performances by top recording artists such as Rihanna, Pussycat Dolls, Daddy Yankee, Jamie Foxx and LeToya.
Attendees of this evening’s concert will be encouraged to send SMS and MMS messages from their Cingular phones during the show. The messages will be displayed on two large screens on the stage. Additionally, of those who do send a message, a few will be randomly selected to win a VIP meet-and-greet with the performers immediately following the show.
Additionally, Ludacris fans will be able to take pictures in front of a green screen that superimposes their photo into a shot with Ludacris. These photos will be printed and made available on-site at the concert, but they can also be downloaded to Cingular phones as a wallpaper or screensaver.
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