AT&T blue room gives fans front row seats to Elton John’s Fashion Rocks pre-show

By Patrick Luce Sep 5, 2006, 21:58 GMT

AT&T is making it fashionable to spend a weekend sitting in front of a computer with exclusive access to the official Condé Nast Media Group Fashion Rocks pre-party featuring Elton John. Beginning Sunday, Sept. 10 at 7 p.m. Eastern time, 4 .p.m Pacific time, the AT&T blue room will be the only place to access footage from the official Fashion Rocks Elton John pre-party, which will take place in New York City on Sept. 6, in celebration of the highly anticipated Fashion Rocks concert the following night. The performance will be archived on the AT&T blue room, allowing fans to relive the experience for weeks to come.

Fashion Rocks returns for a third time with a live concert on Sept. 7, 2006, at New York’s Radio City Music Hall. A collision of style and sound, the star-studded fashion and music spectacular will kick off Fashion Week with a nationally televised special celebrating the relationship between fashion and music, which will air on the CBS Television Network on Friday, Sept. 8, 2006 (9:00-11:00 p.m., ET/PT). Proceeds from the show will benefit the Elton John AIDS foundation.

“If you are a fan of Elton John, this concert is the show to watch,” said Richard D. Beckman, president of Condé Nast Media Group, said in a press release. “We are proud to present this rare opportunity to see a musical icon debut a new body of work and provide visitors to the blue room with such an exciting and incomparable experience.” 

The AT&T blue room, the company will deliver the up-close and personal Elton John performance highlighting songs from the artist’s upcoming new release, ‘The Captain and the Kid,’ as well as favorites from his greatest hits. 

AT&T’s groundbreaking online portal, the AT&T blue room, features exclusive musical content, in-studio interviews, live performances and unedited commentary of chart-topping artists. This year, in recognition of its first anniversary, AT&T blue room renews its commitment to being the online destination for exclusive webcasts of the industry’s hottest shows, giving fans who can’t attend in person the opportunity to see memorable performances in real time and at no charge.

The 2006 blue room lineup has featured webcasts from some of the biggest names in music festivals, such as the Coachella Valley Music and Arts Festival, the Bonnaroo Music Festival and Lollapalooza 2006.  Upcoming exclusive events on the AT&T blue room include Austin City Limits Festival, Sept. 15 – 17, 2006, and Vegoose 2006,
 Oct. 28 – 29, 2006.

“The AT&T blue room is providing fans from around the country and across the globe with a truly unique opportunity - the chance to experience an intimate performance with a legend of rock ‘n’ roll,” said Rick Welday, chief marketing officer-AT&T Consumer, in a press release. “Opportunities like this not only position the AT&T blue room as the online content destination for which fans are searching but also allow AT&T to showcase how its products and services connect users to memorable experiences every day.”