Cell phone rings will never be the same, thanks to the new Pepsi Cool Tones & Motorola Phones promotion. Pepsi and Motorola are teaming up to offer access to an unprecedented 150 original music and voice ringtones by Grammy Award-winning artists and producers including Mariah Carey, Mary J. Blige, The All-American Rejects.
For the first time ever in a large-scale national promotion, music fans can download new ringtones written and recorded by today’s top artists specifically for the ringtone format - a length of 40 seconds or less.
“Ringtones are a great form of expression and we’re giving fans the chance to win original music created specifically for this format,” said Ralph Santana, VP of marketplace initiative development for Pepsi-Cola North America. “We’ve been fortunate to work with very talented artists and to collaborate with Motorola and Yahoo!, who have truly helped bring this groundbreaking promotion to life.”
The Pepsi Cool Tones and Motorola Phones PromotionPepsi Smash .
• Look for a unique code printed under the cap of specially-marked Pepsi products: Pepsi, Diet Pepsi, Mountain Dew, Diet Mountain Dew, Sierra Mist and Sierra Mist Free.www.pepsismash.com to learn instantly if you will receive a ringtone.
Ringtones Music Videos on Yahoo! Music
In support of the promotion, Pepsi and Yahoo! developed the idea to create one of the first full-length music videos ever produced specifically for ringtones. Mary J. Blige and The All-American Rejects star in two separate videos that feature the original ringtones they wrote and recorded exclusively for the Pepsi Cool Tones & Motorola Phones promotion. The music videos, which include a medley of several of the artists’ ringtones, will premiere exclusively on Yahoo! Music at smash.yahoo.com. Blige’s video is currently featured on the site and The All-American Rejects’ video will be up later this month. In addition, Yahoo! is promoting the sweepstakes on their Front Page and across the Yahoo! Properties, including, Yahoo! Music, Yahoo! Games, Yahoo! Mobile and Yahoo! Mail.
“These are new ringtones and ringtones videos from top artists that consumers won’t be able to find anywhere else,” said Dave Goldberg, Head of Yahoo! Music. “We are bringing together the power of Pepsi, Motorola and Yahoo! to give a voracious audience of fans the hottest content they want from the biggest acts in music.”
Motorola StudioMoto Mobile Tourwww.pepsismash.com to enter for a chance to win a ringtone, phones and more!
“As a company dedicated to delivering self-expression through innovation and design, we are thrilled to team up with Pepsi-Cola North America and Yahoo to create an unprecedented entertainment experience for consumers,” said Kathleen Finato, vice president of marketing, Motorola, Inc. “By offering consumers interactive environments dedicated to creating music, content and messages for true mobile phone personalization, this revolutionary promotion takes self-expression to the next level.”
Pepsi has a long history in music, having featured the top recording artists and a diverse range of hit songs in marketing campaigns, concerts and commercials. Recent associations have included superstars Kanye West, Beyoncé, Gwen Stefani and Green Day. West and Stefani headlined the 2005 Pepsi Smash concerts.
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