Eminem's marketing deal with Ford scrapped

Aug 4, 2005, 10:51 GMT

Eminem's marketing deal with car giant Ford has been scrapped because his new song was too "over the top".

The car manufacturers have reportedly severed ties with the foul-mouthed rapper because of offensive lyrics in his hit song 'Ass Like That', in which he sings about women's butts.

Ford spokesman Jon Harmon explained: "It wasn't any problem with Eminem. It was just that the song was over the top. It just wasn't Ford."

The company had hoped to use Eminem to promote their cars to young people, and were planning to let him use their new Ford Fusion midsize sedan in the 'Ass Like That' video.

But now it appears they will no longer be dealing with the controversial star.

Gwen Stefani, Jessica Simpson and the Olsen twins are among the female celebrities whose backsides are praised by Eminem in the track, while he says Britney Spears "has shoulders like a man."

He also sings: "The way you shake it, I can't believe it. I ain't never seen an ass like that. The way you move it, you make my pee-pee go doing, doing, doing."

Eminem, real name Marshall Mathers, is no stranger to controversy - he has been accused of rapping anti-gay lyrics and has slammed other stars, including Michael Jackson, Christina Aguilera and Moby in previous songs.

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