Movies News

Catch a cab ride in NYC on ‘The Back-up Plan’

By Patrick Luce Apr 16, 2010, 17:06 GMT

After years of dating, Zoe (Jennifer Lopez) has decided waiting for the right one is taking too long. Determined to become a mother, she commits to a plan, makes an appointment and decides to go it alone. On the day of her artificial insemination, Zoe meets Stan (Alex O’Loughlin) – a man with real possibilities. Trying to nurture a budding relationship and hide the early signs of pregnancy becomes a comedy ...more

On behalf of the April 23rd theatrical release of “The Back-up Plan,” CBS Films wants to know…  “Do you need a ‘back-up’ ride?”

Jennifer Lopez returns to the big screen with the romantic comedy “The Back-up Plan,” and CBS Films is getting in on the love with special branded taxis around NYC for one day offering free rides within the borough of Manhattan.

The cabs will be cruising around Manhattan on Monday, April 19th, from 9 a.m. to 4 p.m. EST. Fans just have to keep an eye out for the taxi cab with sign proclaiming “Today’s taxi ride is on us – courtesy of ‘The Back-up Plan.’” Hail it and it’s yours for a complimentary ride within the island of Manhattan! During the ride, fans will also receive a ‘Back-up Plan’ souvenir.

Scripted by Kate Angelo, “The Back-up Plan” follows a single woman (Lopez) who decides to take matters into her own hands to answer her ticking clock, only to see her back-up plan turned on its side when the man of her dreams (Alex O’Loughlin) shows up at the same time as her positive pregnancy test results.  They first meet upon hailing the same taxi cab on Park Avenue.

The film is directed by Alan Poul (“Swingtown,” “Six Feet Under”). Todd Black, Jason Blumenthal, and Steve Tisch (“The Pursuit of Happyness,” “The Taking of Pelham 123”) are producing through their Escape Artists banner.  Rodney Liber and David Bloomfield are executive producers.