By M&C News Dec 1, 2006, 9:50 GMT
Singapore, (M&C) -- The Media Development Authority of Singapore (MDA), Fortune Star Entertainment (HK) Limited (Fortune Star), Singapore’s video and movie distributor, InnoForm Media and Singapore production company, Boku Films announced November 29 that they have entered into an agreement to co-produce a full length Mandarin language action thriller entitled, ‘Rule Number One.’
Written and directed by Singapore director Kelvin Tong (‘The Maid,’ ‘Love Story’), the thriller is targeted to start production in mid 2007.
Under the agreement, MDA and Fortune Star will fund the production together with InnoForm Media and Boku Films. Fortune Star will be responsible for distributing the film worldwide and will work closely with InnoForm in distributing the film in Singapore and Malaysia.
Mr Peter E. Poon, General Manager of Fortune Star said, “We are delighted to work with the MDA on 'Rule Number One' as they have shown great support in getting this project together from day one. Talented director Kelvin Tong has developed a highly compelling story with 'Rule Number One' and we look forward to bringing this exciting script to the big screen for audiences worldwide, while also securing another high quality original title for our viewers on the Star Chinese Movies channel.”
Dr Chris Chia, Chief Executive of MDA said, “This collaboration marks another milestone for the Singapore media industry. It reaffirms MDA’s commitment to support and develop Made-by-Singapore content for the global audience. It is a win-win Asian partnership to showcase creative Asian talents and original Asian content.”
Director Kelvin Tong said: "It is a huge honor collaborating with Hong Kong on an edgy movie like ‘Rule Number One’ alongside the Media Development Authority of Singapore. I see this film as a great opportunity to introduce even more movie-goers around the world to Singapore cinema."
Mr Lim Teck, InnoForm Media General Manager said, “We are happy to be part of this exciting collaboration, and are sure that with the expertise each party is bringing to the project, this film will be a huge success! This project represents InnoForm Media’s commitment in producing high quality movies, and I am sure Kelvin will deliver another great movie!”
Media Development Authority of Singapore
The MDA was formed on 1 January 2003 to champion Media 21, a blueprint to transform Singapore into a global media city. Media 21 seeks to create a vibrant media environment by establishing Singapore as a media exchange, exporting Made-by-Singapore content, internationalising local media companies, nurturing local media talent and developing digital media.
Fortune Star
Fortune Star is the feature film and television programming, production, and distribution division of STAR, Asia’s leading media and entertainment company (a News Corporation company).
Fortune Star distributes the world's largest contemporary Chinese language feature film library, including over 600 titles featuring Bruce Lee, Jackie Chan, Chow Yun Fat, Jet Li, Michelle Yeoh, and renowned filmmakers John Woo, Yuen Woo Ping and Ronny Yu.
Fortune Star also distributes STAR's television library of over 20,000 hours of top-rated Indian and Chinese programming. Fortune Star produces feature films and high-definition movies and will be developing new businesses including content for wireless platforms.
InnoForm Media
Founded in 2001 and headquartered in Singapore with regional offices in Malaysia, Taiwan and Hong Kong, InnoForm Media’s integrated business activities include the development and licensing of children’s edutainment products, sourcing of music/film, publishing, distribution and studio recording services. InnoForm Media has evolved over the last three years as one of the industry’s fastest growing VCD/DVD/CD distribution companies. The mission of InnoForm Media is to stimulate the imagination, promote creativity and innovation through its licensed products, in-housed productions and publishing for children and families. The company has acquired, developed and produced over 100 educational and entertainment titles and is continuously refreshing its programming slate with new and exciting properties.
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